Media Requirements

pharmacyEXTRA content runs in the main Facebook newsfeed so it appears in the normal feed of consumers who follow their community pharmacy.

IMAGE SPECS

  • File type: jpg or png

  • Image size: 940 x 788 or 1,200 x 628 pixels

  • Colour Profile: sRGB

COPY

  • Text: 90 characters

  • Headline: 25 characters

If you want your media to get the most distribution and exposure, Facebook recommends using images that contain minimal (no more than 20% text) overlaid text.

VIDEO SPECS

The key specs are noted below. Facebook provides more details if required.

  • Recommended video dimensions is 1280 x 720 for Landscape and Portrait.

  • Minimum width is 600 pixels (length depends on aspect ratio) for Landscape and Portrait.

  • Landscape aspect ratio is 16:9.

  • Portrait aspect ratio is 9:16 (if video includes link, aspect ratio is 16:9).

  • Mobile renders both video types to aspect ratio 2:3.

  • Recommended video formats are .MP4 and .MOV.

  • Video max frames 30fps.